Sunday 15 April 2012

Audience Research


From my results from my questionnaire, I found out that the people that are the age of my target audience mostly like comedy and action films. I am going to please my target audience by involving a lot of action into my crime film, but not much comedy as it wouldn't suit the storyline.  I also found out that the people of my target audience tend to watch a film once a week but rarely go to the cinema. This could be because teenagers and students don't have much money and they can't afford to go to the cinema as it is so expensive.  Although technology is moving on fast and people assume teenagers download films and music illegally, a large percentage of the people I asked preferred to watch a film on a DVD rather than online. The main way I found out that people decide whether to watch a film or not is through watching the trailer so for my film I'd need to make sure the trailer is very good as this will improve sales.  Out of my questionnaire I found out that the most popular actor is Johnny Depp, this could be because he is in a lot of comedy and action films which is the most popular genre of film my target audience likes.  Every person I asked said that a different film was their favourite other than two girls that said that 'Twilight' was their favourite. Most people said that in a crime film they expect to see voilence, guns and police. This is because these are the conventions and connotations associated with crime and violence. In my film I will make sure I include alot of violence.

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