What kind of media institution might distribute your media product and why?

A product company is responsible for organising and created the film. The name of our small production company is Fuzzpuff Productions.
A distribution company organises when and where the film is released. For our distribution company we are going to use an independent company because it will be cheaper. We are also going to use social networking sites and iTunes.
Some exsisting films that are similar to ours are; Taken, Kidnap, Ransom and Kiss The Girls.
The money for the making of the film would come from private investors that would get a percentage of the profits when the film is released.